about me

my story

approach

I TURN creative vision into commercially successful products.

15+ years of experience leading design, development, and brand strategy across some of the footwear industry's most recognized brands.

I BELIEVE great design happens where creativity, craftsmanship, and strategy intersect.

From trend forecasting and concept development to material sourcing, fit refinement, and production, every decision is guided by both aesthetic vision and commercial opportunity.

Develop.

experience

I'VE HELPED scale global brands, launch market-leading collections, and drive significant business growth.

From leading design teams at Steve Madden to directing brand evolution at Sam Edelman and developing private-label collections generating over $120 million annually, I've spent my career turning ideas into products consumers love.

philosophy

DESIGN SHOULD inspire consumers, strengthen brands, and drive growth.

I combine trend intelligence, product innovation, and strategic thinking to create collections that resonate in the market and stand the test of time.